Gramodhaya operates as a marketplace intermediary facilitating B2C and B2B transactions between independent vendors—primarily rural producers—and buyers. Gramodhaya does not manufacture, store, or directly sell products listed on the platform, except where expressly stated otherwise.
Consent and Acceptance
By accessing or using the Gramodhaya Services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Notice. You expressly consent to the collection, use, storage, processing, transfer, and disclosure of your personal data, including sensitive personal data where applicable, in accordance with this Privacy Notice and applicable laws.
Your consent extends to the sharing of personal data with vendors, logistics partners, payment service providers, technology partners, and regulatory authorities, strictly for the purposes outlined herein. User consent is obtained through a mandatory checkbox at the time of account creation or data submission. This Privacy Notice may be updated from time to time, and continued use of the Gramodhaya Services after such updates constitutes acceptance of the revised terms.
Applicable Law and Regulatory Compliance
This Privacy Notice is framed in compliance with applicable Indian laws, including but not limited to:
- The Digital Personal Data Protection Act, 2023
- The Information Technology Act, 2000 and rules made thereunder
- The Consumer Protection Act, 2019 and the Consumer Protection (E-commerce) Rules, 2020
Data Controller Information
Personal data covered under this Privacy Notice is collected and retained by:
GramRise Ventures Private Limited, XXI/152, Corrazone, Cochin University Post, Kalamassery, Kochi, Kerala, India – 682022.
For the purposes of applicable data protection laws, GramRise Ventures Private Limited acts as the data fiduciary in respect of personal data processed through the Gramodhaya platform, subject to the intermediary role of the platform and vendor-specific data responsibilities as detailed in this Privacy Notice. Personal data is collected only with the knowledge and consent of users, obtained through clear and affirmative action. No personal data is collected through implied or automatic consent mechanisms.
What Personal Information About Users Does Gramodhaya Collect?
We collect personal information in order to operate, facilitate, and continually improve the products, services, and marketplace functionality offered through the Gramodhaya platform.
Set out below are the categories of personal information that we collect:
Information You Provide to Us
We receive and store any information that you voluntarily provide in relation to the Gramodhaya Services. This includes information provided when you register on the platform, place or receive orders, communicate with vendors or buyers, contact customer support, participate in grievance redressal, or otherwise interact with the marketplace.
You may choose not to provide certain information; however, in such cases, you may not be able to access or fully utilise certain features or services available on the Gramodhaya platform.
a. Automatic Information
We automatically collect and store certain types of information relating to your use of the Gramodhaya Services, including information about your interactions with content, listings, vendors, buyers, and services made available through the platform.
Like many online platforms, Gramodhaya uses cookies and other unique identifiers, and obtains certain information when your web browser, mobile device, or application accesses the Gramodhaya website, application, or other content served by or on behalf of Gramodhaya. This information helps us recognise your device or browser, enhance platform functionality, and improve user experience.
b. Information from Other Sources
We may receive information about you from other sources, such as updated delivery or address information from logistics partners, payment confirmation details from payment gateways, or compliance-related information from verification service providers. Such information may be used to correct our records, facilitate order fulfilment, and improve service efficiency.
For What Purposes Does Gramodhaya Use Your Personal Information?
We use personal information to operate, provide, develop, and improve the Gramodhaya Services offered to users. These purposes include, but are not limited to, the following:
a. Purchase and Delivery of Products and Services
We use personal information to facilitate the placement and fulfilment of orders between buyers and independent vendors, coordinate delivery through logistics partners, process payments, manage settlements, and communicate with users regarding orders, deliveries, returns, refunds, and promotional offers, where applicable.
b. Provide, Troubleshoot, and Improve Gramodhaya Services
We use personal information to provide platform functionality, analyse performance, troubleshoot issues, rectify errors, and improve the usability, reliability, and effectiveness of the Gramodhaya Services.
c. Recommendations and Personalisation
We may use personal information to suggest products, vendors, or services that may be relevant to you, identify user preferences, and personalise aspects of the marketplace experience, subject to applicable law.
d. Use of Technology-Enabled Services
Where Gramodhaya deploys automated tools or technology-enabled services (including content moderation, product listing review, or compliance monitoring), personal information may be processed to respond to user actions, provide requested services, and improve platform governance and safety.
e. Compliance with Legal Obligations
In certain cases, we collect and process personal information to comply with applicable laws, regulatory requirements, or lawful directions. For example, we may collect vendor information such as place of establishment, bank account details, and identity documentation for onboarding, verification, settlement, and compliance purposes.
f. Communication with Users
We use personal information to communicate with users in relation to the Gramodhaya Services through various channels, including email, telephone, SMS, in-app notifications, or chat support.
g. Advertising and Promotional Activities
We may use personal information to display platform-related advertisements, promotions, or offers that may be of interest to users. Gramodhaya does not use personally identifiable information to display interest-based advertisements in a manner prohibited by law.
h. Fraud Prevention and Risk Management
We use personal information to prevent, detect, and investigate fraud, misuse, abuse, prohibited listings, and violations of platform policies, in order to protect the security and integrity of users, vendors, and the Gramodhaya marketplace. This may include the use of automated or manual risk-assessment tools.
Cookies and Other Identifiers
To enable our systems to recognise your browser or device and to provide, maintain, and improve the Gramodhaya Services, we use cookies and other identifiers. These technologies assist in platform functionality, analytics, and user experience optimisation.
Further information regarding cookies and similar technologies may be provided through a separate Cookies Policy or notice.
Does Gramodhaya Share Your Personal Information?
Information relating to users is an important part of the operation of the Gramodhaya platform, and Gramodhaya is not engaged in the business of selling personal information. Personal information is shared only as described below and strictly for legitimate purposes. Personal data may be shared with vendors, logistics partners, payment gateways, cloud service providers, and analytics partners strictly for order fulfilment, payment processing, service improvement, and legal compliance.
Transactions Involving Third Parties
Gramodhaya operates as a marketplace intermediary, making available products and services offered by independent third-party vendors to buyers through the platform. When you place or receive an order through the marketplace, it will be apparent when a third party is involved in the transaction. In such cases, limited personal information relevant to the transaction may be shared with the concerned vendor, buyer, logistics partner, or service provider solely to facilitate order fulfilment, delivery, and dispute resolution.
Third-Party Service Providers
We engage third-party companies and individuals to perform functions on our behalf, including payment processing, logistics and delivery, data hosting, analytics, customer support, marketing assistance, compliance services, and technical operations. These service providers are granted access to personal information only to the extent necessary to perform their functions and are required to process such information in accordance with applicable law and contractual obligations.
Vendors or sellers operating on the platform may independently process personal data for the purpose of fulfilling orders and providing services. Such vendors are responsible for their own handling of personal data in accordance with applicable laws and their respective privacy practices.
Business Transfers
As Gramodhaya continues to develop and expand, it may engage in restructuring, mergers, acquisitions, or transfers of business or assets. In such transactions, personal information may be transferred as part of the business assets, subject to the commitments made under this Privacy Notice and applicable legal protections.
Protection of Gramodhaya and Others
We may disclose personal information where such disclosure is necessary to comply with law, enforce or apply our terms and policies, or protect the rights, property, or safety of Gramodhaya, its users, vendors, or the public. This may include sharing information with law enforcement agencies, regulators, or other organisations for fraud prevention or risk mitigation.
Other than as described above, users will be notified where personal information is proposed to be shared with third parties, and where required by law, provided with appropriate choices.
How Secure Is Information About Me?
Gramodhaya designs and operates its systems with user security and privacy as core principles. Users may request deletion of their personal data, subject to applicable legal obligations. Gramodhaya does not transfer personal data outside India.
- We take reasonable and appropriate measures to protect the security of personal information during transmission by using industry-standard encryption protocols and security software.
- Where payment card data is processed through authorised payment gateways, Gramodhaya ensures that such processing is carried out in compliance with applicable Payment Card Industry Data Security Standards (PCI DSS), as implemented by the relevant payment service providers.
- We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, processing, and disclosure of personal information. These safeguards are designed to prevent unauthorised access, misuse, alteration, or loss of data. As part of these security procedures, we may occasionally request proof of identity before disclosing personal information to a user.
- Gramodhaya’s website and applications may include security features intended to protect user accounts and data against unauthorised access and data loss. Users may be able to control or configure certain security-related features based on their preferences and device capabilities.
- Users are responsible for safeguarding their login credentials, including passwords, and for ensuring secure access to their computers, mobile devices, and applications. Users are advised to log out of their accounts after using shared or public devices.
Data Retention and Deletion
Gramodhaya retains personal data only for as long as necessary to fulfil the purposes described in this Privacy Notice, including the provision of services, compliance with legal obligations, dispute resolution, enforcement of agreements, and maintenance of business records.
Where a user account is closed or deletion is requested, Gramodhaya will take reasonable steps to delete or anonymise personal data within a reasonable period, except where retention is required under applicable law, regulatory obligations, fraud prevention requirements, or legitimate business purposes.
Cross-Border Data Transfers
At present, Gramodhaya stores and processes personal data within India and does not transfer personal data outside India.
In the event that cross-border processing becomes necessary in the future, such transfers will be carried out in compliance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023, and subject to appropriate contractual and security safeguards.
User Rights
Subject to applicable law, users may have the following rights in relation to their personal data:
- the right to request access to personal data held by Gramodhaya;
- the right to request correction or updating of inaccurate or incomplete information;
- the right to request deletion of personal data, subject to legal and operational requirements;
- the right to seek grievance redressal regarding the processing of personal data.
Requests relating to the exercise of these rights may be submitted through the designated grievance or support channels.
Data Breach Notification
In the event of a personal data breach that is likely to result in harm to users, Gramodhaya will take appropriate steps to investigate, contain, and mitigate the incident. Where required under applicable law, Gramodhaya will notify affected users and the relevant regulatory authorities within the timelines prescribed by law.
AI and Automated Tools
Gramodhaya uses an AI-powered assistant that accepts text and voice inputs. AI interactions are logged and may be used for service improvement and training purposes.
Users may opt out or request deletion of AI interaction data, subject to legal and operational requirements.
Automated systems are used primarily to support operational efficiency, fraud detection, and service improvement. Significant decisions affecting users are not made solely through automated processing without appropriate human oversight.
What About Advertising?
a. Third-Party Advertisers and Links to Other Websites
The Gramodhaya platform may contain third-party advertisements, integrations, or links to external websites and applications. Third-party advertising partners or linked services may collect information about users when they interact with such content, advertisements, or services. Gramodhaya does not control the privacy practices of such third parties, and users are encouraged to review the applicable policies of those external platforms.
b. Use of Third-Party Advertising Services
Gramodhaya may engage advertising or analytics service providers to promote the platform, measure the effectiveness of advertisements, and improve outreach. In doing so, Gramodhaya does not share information that directly identifies individual users, such as names or contact details.
Instead, where applicable, we may use anonymised or pseudonymised identifiers, such as cookies, device identifiers, or cryptographically transformed data, to enable the delivery of relevant advertisements and to assess performance. Gramodhaya does not share specific transaction details, purchase histories, or browsing actions with advertisers. Users may have the ability to manage advertising preferences through their account settings or device controls, subject to availability.
What Information Can I Access?
Users may access certain personal information associated with their Gramodhaya account, including but not limited to name, contact details, address information, profile details, order history, and account preferences, through the relevant account or profile section of the Gramodhaya website or mobile application.
Where personal information is not directly accessible through the user interface, users may request access in accordance with applicable data protection laws by contacting Gramodhaya through the designated grievance or support channels.
What Choices Do I Have?
If users have questions regarding the collection or use of personal information, they may contact Gramodhaya’s designated Grievance Officer or support team. Gramodhaya Services also provide users with various controls and settings to manage the use of their information.
- Users may choose not to provide certain personal information; however, this may limit access to some features or services on the platform.
- Users may add, update, or correct certain information through their account settings. When information is updated, Gramodhaya may retain prior versions where required for record-keeping, compliance, or legal purposes.
- Users may manage preferences relating to communications, including opting out of promotional emails or notifications, subject to service-related communications that are necessary for platform operation.
- Where applicable, users may adjust advertising-related preferences through account or device settings.
- Most browsers and devices provide controls to manage cookies and similar identifiers, including blocking or deleting them. Users should note that disabling cookies may affect the functionality of essential features of the Gramodhaya Services, such as account login, cart functionality, or order placement.
- Users may browse certain parts of the Gramodhaya platform without linking activity to an account by logging out and adjusting browser cookie settings, subject to technical limitations.
- Users may also be able to control other forms of data usage through device-level permissions, such as location access or notification settings. For third-party devices, users are advised to consult the relevant device manufacturer or service provider.
- Vendors using the Gramodhaya marketplace may access, update, or manage certain information through their vendor or seller dashboard, including account details, settlement information, and communication preferences.
Are Children Allowed to Use Gramodhaya Services?
Products available on the platform are intended to be purchased by adults. If a user is under 18 years of age, access to and use of the Gramodhaya Services must be under the supervision and involvement of a parent or legal guardian.
Conditions of Use, Notices, and Revisions
If you choose to use the Gramodhaya Services, your use of the platform and any dispute relating to privacy shall be governed by this Privacy Policy and the applicable Terms of Service, including provisions relating to limitation of liability, dispute resolution, arbitration, and jurisdiction, as applicable.
Gramodhaya’s business and platform features may evolve over time, and this Privacy Policy may be updated periodically to reflect such changes. Users are encouraged to review the Privacy Policy regularly to remain informed of updates.
Unless expressly stated otherwise, the current version of this Privacy Policy applies to all personal information held by Gramodhaya. Gramodhaya remains committed to honouring the protections promised herein and will not materially reduce the level of protection afforded to previously collected personal information without obtaining consent where required by law.
Children’s Privacy
The Gramodhaya platform is intended for use by individuals who are legally capable of entering into binding contracts under applicable law. Gramodhaya does not knowingly collect personal data from children without appropriate parental or guardian consent. If Gramodhaya becomes aware that personal data of a child has been collected without such consent, appropriate steps will be taken to delete the information.
Examples of Information Collected
a. Information You Provide When You Use Gramodhaya Services
You provide information to Gramodhaya when you:
- search, browse, or purchase products or services through the Gramodhaya marketplace;
- add, remove, or modify items in your cart, place orders, or otherwise transact through Gramodhaya Services;
- access, view, or interact with content, listings, or services available on the Gramodhaya website or mobile application;
- create, update, or manage your Gramodhaya account or user profile, including where you maintain more than one account using different contact details;
- upload information, documents, or content as part of vendor onboarding, seller verification, or compliance requirements;
- configure your account preferences, grant permissions, or interact with platform features;
- provide information in your Vendor Account, Seller Dashboard, Service Provider Account, or any other account made available by Gramodhaya to enable the offering of goods or services on the platform;
- list, promote, or sell products through Gramodhaya as a vendor or seller;
- communicate with Gramodhaya through email, telephone, messaging services, or customer support channels;
- complete surveys, feedback forms, grievance submissions, or support tickets;
- upload or share images, videos, product descriptions, documents, or other files while using Gramodhaya Services;
- create wish lists, favourite items, or similar user-curated lists;
- participate in community features, feedback forums, or discussion areas, where enabled;
- submit reviews, ratings, or feedback for products, sellers, or services;
- opt into notifications, reminders, or alerts relating to availability, order status, or platform updates.
b. Information You May Provide as a Result of These Actions
As a result of the above activities, you may provide Gramodhaya with the following categories of information:
- personal identification details such as name, address, contact number, and email address;
- payment-related information, including billing details, transaction references, and settlement information (processed through authorised payment gateways);
- age or date of birth, where required for compliance purposes;
- location information, including delivery addresses or approximate geographic location;
- internet protocol (IP) address and related technical identifiers;
- contact details of recipients or third parties, where provided for delivery or gifting purposes;
- communications sent to Gramodhaya, including emails, support requests, and feedback;
- profile information, including photographs or descriptions voluntarily provided;
- images, videos, or content uploaded in connection with product listings, reviews, or support requests;
- identity verification documents and officially valid records, including PAN or GST-related information, where required for vendor onboarding or legal compliance;
- financial, banking, or settlement information for vendors and service providers;
- device-related logs or configurations where voluntarily synchronised or required for platform functionality.
Automatic Information
Gramodhaya automatically collects and analyses certain technical and usage-related information when you interact with the platform.
Examples include:
- the IP address used to connect your device to the internet;
- login credentials and authentication data (stored in encrypted form);
- approximate device or system location;
- interaction data relating to listings viewed, searches performed, and content engagement;
- device metrics such as application usage, connectivity status, performance data, and error logs;
- platform performance metrics, including technical errors, feature interactions, and preference settings;
- date, time zone, and language settings;
- purchase and browsing history, which may be aggregated to improve platform features and recommendations;
- full URL clickstream data to, through, and from Gramodhaya Services, including page visits, search queries, and interaction patterns;
- communication logs relating to customer support interactions;
- images or media uploaded during marketplace interactions, where applicable.
Gramodhaya may use cookies, device identifiers, log files, and similar technologies to collect and analyse such information in order to improve platform performance, security, and user experience.
Information from Other Sources
Gramodhaya may receive information about users from other sources, including:
- updated delivery or address information from logistics partners or third-party service providers to improve fulfilment accuracy;
- transaction, account, or page-view information from vendors, payment processors, or service partners operating in collaboration with Gramodhaya;
- information relating to interactions with services offered by Gramodhaya’s affiliates or partners;
- search results, referral links, or sponsored listings that direct users to the platform;
- information from financial institutions or credit-related entities, where applicable, to prevent fraud, verify identity, or manage financial risk, in accordance with law.
Information You Can Access
Users may access certain categories of personal information through Gramodhaya Services, including:
- status and details of recent and past orders;
- complete transaction and order history;
- account and profile information, including name, contact details, and saved addresses;
- payment and settlement settings, where applicable;
- communication and notification preferences;
- product recommendations and recently viewed items;
- wish lists, favourites, and saved items;
- content uploaded or submitted by the user, including reviews and feedback;
- vendor or seller account details, dashboards, and settlement information, where applicable.
Vendors, sellers, or service providers may access and manage their account information through the designated seller or vendor interface provided by Gramodhaya.
Grievance Officer
In accordance with applicable laws, including the Information Technology Act, 2000, the Consumer Protection Act, 2019, and rules framed thereunder, Gramodhaya has appointed a Grievance Officer to address user concerns and complaints. The Grievance Officer acknowledges complaints within 48 hours and resolves them within one month from the date of receipt.
Grievance Officer Details:
Name: Dojo Jose
Designation: Grievance Officer
Email: dojo@gramriseventures.com
Address: Kochi, Kerala, India
Customer Support & Contact Details:
Email: dojo@gramriseventures.com
Phone / WhatsApp: +91 95676 68459
Details of the grievance redressal mechanism are available in the Gramodhaya Terms of Service.
Users may also use the designated support channels to:
- report violations or infringements;
- raise issues relating to orders, deliveries, or vendors;
- seek customer support or assistance.
Related Policies
Users are encouraged to review the following policies, which together govern the use of the Gramodhaya platform:
- Terms of Service
- Payment Policy
- Cancellation and Refund Policy
- Delivery Policy
These policies form an integral part of the platform framework and should be read together with this Privacy Notice.